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Furthermore, your app’s icon will be on your customers home screen. Your competitors won’t show up beside your listing - so they won’t be able to pinch your sales. Once they have your app, they will return to your store when looking for the products you sell. This time they might buy something from your competitor. They’ll repeat the search-driven process to find what they’re looking for. However, that means nothing for the next purchase they make. If you’re lucky, they might pick your product. They’ll pick a product that has a good balance between price and positive reviews. Consumers know the product they want but don’t care about the brand. Think about the typical shopping experience on one of the big marketplaces they’re usually driven by search. Having your own app is fantastic for building brand loyalty. If people are predominantly using their mobile device for online activities, that’s where you want to be. Don’t expect your customers to go out of their way to find you. The same principle applies to having your own app. You probably shop at one of your local supermarkets rather than travel for hours to one that’s further away. #1 Make it easy for customers to find you

Let’s look specifically at how your business can benefit from an app. Those statistics paint a very convincing picture of the importance of targeting mobile.